Kerry O'Leary
digital print inbound outbound media budget content branding events
What do these have in common?
branding & content
Your brand & content go hand-in-hand for the perfect strategy to make the connection to your customer.
Avion Point branding for new construction apartment homes.
Project EG Designer / Photographer : ROBINRENATO Architecture & Design, fabricated by SouthWood.
A new redesign for Engineering For Kids' was critical for this STEM enrichment program to portray their up-to-date curriculum in a very competitive market. The consistent branding was implemented throughout all media for brand recognition. Inspire for the desire!
Logos with font studies and color branding schemes set the stage for your company. Let us help!
digital vs. print
If that is the question...it depends on your target audience. A mixture is usually key! Turn 50% of your expensive outbound print leads to inbound leads with interactive (digital) marketing automation. Adding personalization with voice and video. and assisting the sales team provides a cohesive company approach. Consistency and collaboration across all social media channels builds a solid reputation. O'Leary led the effort to allow content to create a culture to grow the company brand.
events, media & trade shows
EXPOSURE! Draw them into the trade show booth with creative giveaways, gain their contact information and let the selling cycle begin. Branding is important so prospects recognize you quickly. Versatility is key when designing booths from a 10' x 20' booth to a table top for 30+ trade shows across the U.S. Promotional events were held to generate press from the media and this exposure helped occupy valuable space. Customer relations are key, not only to bring in new clients but to keep existing ones.
marketing & management
Strategic, detail-oriented planning to assure the most successful marketing and business development for an organization is the foundation. Your target market, SWOT analysis, competition, pricing strategy, budget, goals & tactics will be analyzed. Specialized marketing plans and spreadsheets are typically required throughout the year (i.e. growth plan per state with trade show ROI). Let your creative juices flow with the benefits of a corporate scholarship fund and/or new business partnerships.